Hi, I'm Kaustubh (kos-toob)
I design AI-first experiences that reinvent how software gets built.
Lead Product Designer at Airtable. Ex-Salesforce.
Featured work:
Airtable
Leading the product strategy and design for the core building interfaces that enable users to create sophisticated, AI-powered applications.
From platform foundations to AI-native interfaces — shipping work that moved activation, monetization, and what Airtable can do.
AI-Native Onboarding
Introduced Omni — bringing conversational app building to Airtable and driving a 52% increase in week-two active apps.
Consultative Building
Evolved how Omni builds — shifting from one-shot generation to collaborative refinement, driving a 6.16% increase in app creation.
Salesforce
Led the product design for Data 360 — Salesforce’s high-scale customer data platform (CDP) built to unify disparate customer sources and drive real-time personalization at scale.
1
7 Co-Invented Patents
As a founding designer, I guided the product from inception to a flagship Dreamforce keynote — spanning data ingestion, identity resolution, and real-time activation.
Data Streams & Mapping
Architected the ingestion and mapping patterns that became the platform standard for unifying disparate data models.
Calculated Insights
Led the design for streaming analytics, translating complex SQL logic into an intuitive interface for non-technical marketing teams.
In a world of increasing technical complexity, design's role is to turn ambiguity into agency.
I specialize in bridging the gap between high-scale systems and human utility—distilling complex logic into the intuitive, generative interfaces that put power back in people's hands.
Experience
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